Augmented Reality – Changing the way your customers view your products
Augmented Reality can make your print materials interactive: product catalogs, magazine ads, brochures, and flyers can be enhanced with AR elements in them. Readers can scan the print ad with your AR app and see the AR experience on their smartphones.
Augmented Reality is ideal for boosting sales of retailers and is a great way for retailers to capture a shopper’s attention.
- AR dressing rooms – Shopper can try on virtual dresses.
- AR makeup mirror – Shoppers can check how the latest cosmetics products and jewelry will look on them.
- AR furniture mirror – Help customers visualize how the fixtures would look in their homes.
Augmented Reality in Marketing
Augmented Reality (AR) has the potential to change the way companies market their products and services. with the help of Augmented Reality, brands can deliver personalized customer experience and create their own multimedia product without any technical skills.
Sales and Design
Augmented Reality is ideal for boosting your presence in tradeshows. The 3D models of the products you create while making prototypes can be used to offer customers a realistic product view.
Architects can use this technology to present their clients with a 3D 360 degree view of the building on the tablet. Users can view every detail of the proposed building in 3D, rotate, flip and even deconstruct the model for closer inspection.
Companies can build a loyal and engaged customer base by offering them free interactive AR – based apps. By integrating the existing social media channels, a brand can even make the app go viral and increase its fan following.
Media and Entertainment
Publishers of magazines can develop apps that give their subscribers the ability to view related videos and 3D models of images in an article. AR can also be used as an innovative advertising channel for print publications that want to compete with digital media.
Augmented Reality can be used to reduce the complexity of a manufacturing company’s maintenance and service operations. Technicians can be given AR apps on their smartphones to guide them during their maintenance tasks.
- Quicker service and improved inspection processes
- Reduced errors and enhanced documentation of work processes
- Non-specialized technicians can be quickly trained
Augmented Reality can also be used to create classroom applications. Teachers are using AR apps to explain hard – to – understand learning concepts to children and redefining the learning environment.
Softweb Solutions Inc. is a Chicago based software development company specializing in enterprise software and mobility solutions. The company also works with Fortune 100 companies and startups on emerging tech trends such as the Internet of Things and Wearables among others. With clients in every industry, Softweb provides consulting, development and support services to numerous clients worldwide.