REACH OUT TO THE WORLD

You have an app and it is sitting pretty in the store. But there are more than a million other apps all over the app store! Without visibility and the right amount of downloads your app is not going to get more eyeballs, more downloads, and hence more revenue.

Our experts have an extensive market research and app development experience, which makes us the best in our area of work today, and allows us to help you create and implement the hottest marketing and monetization strategies. With the user focused strategy to launch a new app, we can place your app at the top of the app store. The genuine goal of the app and word of mouth will only get you so far. Our thorough market analysis, we can suggest and conceptualize the best app marketing campaign for your app. Our Strategy Grid consists of tested and proven methods which are bound to take your app to the next level.

Research claims that 63% of iOS users and 58% of Android users discover apps via app store search. - Forrester Research

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Whitepaper:

The Complete Guide To App Store Optimization [ASO]

Today we live in the era of mobile technology which has completely transformed our lives in an easy, efficient and sophisticated style.

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Softweb Mobile App Marketing Strategy Grid

APP BRANDING

Be heard and be found. We can help create the right market strategy which will let users associate with the app and carve a lasting impression on the app store.

PAID MARKETING

To ensure widespread app adoption, paid and targeted downloads are critical elements. Our team will identify the right channels with the budget you have in mind.

SOCIAL MEDIA

Complement your marketing activities with social media engagement. We can help you leverage suitable most  social media platform like Facebook, Twitter, Instagram, etc.

LAUNCH PLANNING

Reach out to the target audience with the perfect launch plan of your mobile app. Our launch strategy and varied promotional campaigns ensure the desired output.

PUBLIC RELATIONS

With the media on board, your app gets the recognition it deserves. Grab industry attention and drive organic downloads through genuine media reviews.

COMPETITIVE ANALYSIS

Keeping an eye on the competition will help to shape your overall product development, marketing efforts, and most of all, your ASO strategy and practice.

APP STORE OPTIMIZATION

Your app needs to get noticed by the users with the appropriate search term. We will help you figure out those exact search terms and optimize the app store..

MARKETING MATERIALS

Promote your app with our exclusive marketing content. We can help you create blogs, websites, landing pages, flyers, demos, videos and everything that works!

APP ANALYTICS

Measure the performance of the app from the get-go and keep bettering it with the results received. Your app becomes a success and your users happy.

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Case Study:

Feature-rich App Center with Enterprise Grade Security

In order to manage apps and make it accessible to the employees of Bosch, we created an easy-to-use App Center empowered with advanced search functionality and different levels of admin rights.

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Resources

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  • August 24, 2015

5 strategies to run a successful beacon marketing program

Beacons were supposed to be the savior of brick-and-mortar stores in their battle against eCommerce websites. It has bee... Read More

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Enterprise Mobility Management (EMM) - The Most Important Part of EAS

To embrace ever growing bring-your-own-app BYOA policy, you need a secure approach that will enable the safe use of smar... Read More

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MongoDB Real-time Reporting System for Retailers

ShopperTrak wanted to give its customers a hosted real-time reporting tool for their retail businesses. The idea was to ... Read More

About Us

Softweb Solutions Inc. is a Chicago based software development company specializing in enterprise software and mobility solutions. The company also works with Fortune 100 companies and startups on emerging tech trends such as the Internet of Things and Wearables among others. With clients in every industry, Softweb provides consulting, development and support services to numerous clients worldwide.